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The 4 most important ways to improve Quality Score
Quality Score is the measure of relevancy between text ad, keyword and the landing page. According to Google, Quality Score is determining your minimum CPC bid. Small business PPC Advertisers should...
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Landing pages set to have more clout in quality scores
Landing page relevance has long been a factor in your AdWords quality score – though more so as a negative factor – and your quality score is an important factor in your cost per click. While it’s...
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Quality Score Explained
Each one of your AdWords keywords has a Quality Score attached to it. This quality score determines how much you’ll actually pay for your clicks, estimating how many first page bids you’ll see in your...
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Goole Adwords 101 – The Importance of Quality Score
The following is a guest post. If you are new to the world of Pay-Per-Click advertising and Google Adwords, a cursory glance over the Adwords interface will reveal a dizzying amount of information;...
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Google Rolls Out Organization and Quality Score Updates
Yesterday Google made Quality Score ranking factors more available to advertisers in its latest update to AdWords as well as creating a new tab to help keep campaigns better organized. I’ll start with...
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Delving Deeper Into the New Quality Score Status Factors
Earlier this week, AdWords was updated to give advertisers more insight into why their Quality Score is what it is. Whereas previously, we were only given a number on a 1-10 scale indicating the...
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Ad Rotation Update: A/B Testing In Jeopardy
PPC professionals and advertisers all over the world have been up in arms since Google announced the latest AdWords update. The change, meant to improve the performance of campaigns and prevent...
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